American Apparel wants you to buy this....

There is no mistaking American Apparel advertising with anyone else. (Unless of course impersonation is the goal). It  creates and prints its own advertisements with an obvious provocative edge.  Their image  is inspired by the company CEO Dov Charney.

Their print campaign is  considered to be some of the best in the retail industry and also the most  sexually charged.  The models often go without make-up and a minimal amount of clothes except for the item being sold. …like panties or a workout leotard.  Their blemishes, imperfections and often waife-like body types are what distinguish American Apparels ads from the rest.  Concern that the company is “sexualizing” under age models have led to a few bans.

Many of the models in American Apparel’s overtly sexual advertising are recruited by Charney and his marketing department.  Plucked from the street, the adult film industry or literally working in the company’s stores, the models are immortalized in grainy, poorly lit photo spreads  Some critics have labeled their models as “cocaine-chic”, and “pre-pubescent” (though Charney and American Apparel confirm that all their models are consenting adults just looking to sell a few tee-shirts).

The Daily Helping would like to provide a closer look at American Apparel’s ad style and offer two venues. One is the year old compilation put together by the website StyleCrave.com. They offer up what was at that point, the 50 Sluttiest American Apparel ads to have graced magazine, billboards or bus kiosks.

American Apparel has also provided an online archive for their models, both male and female and so if you’re a true fan of the company, you may have found yourself a personal favorite.  Valaria, for example may have wowed you with her “printed tank thong bodysuit” but her photo spread with the “Oversized Raglan cycle shorts” may come as a wonderful surprise.